Using Customer Success Stories to Open Doors to New Business

Orange Cyberdefense is one of Europe's most established cybersecurity providers, with an impressive client portfolio and a reputation built on expertise and trust.

But even for a business with that level of credibility, winning new customers presents a different challenge to growing existing relationships.

Our content audit focused on how Orange Cyberdefense could use video to support new business acquisition. One of the clearest opportunities was to turn its relationship with Coventry Building Society into a compelling case study, giving prospective customers tangible evidence of the expertise and outcomes they could expect.

We worked closely with Orange Cyberdefense through detailed discovery sessions with contributors from different departments and international teams, as well as directly with Coventry Building Society. This helped us understand the project from both perspectives and develop a film that communicated the value of the relationship.

Following a location recce, we planned a carefully coordinated shoot at Orange Cyberdefense's impressive London offices. With multiple contributors to capture and a busy working environment to accommodate, our in-depth preparation allowed us to work efficiently on set while producing some beautiful, cinematic footage.

Alongside the Service Overview and How We Work films we also created, the finished case study gives Orange Cyberdefense's sales team a credible, customer-focused story to share with prospective clients, helping an already respected brand build trust with businesses that haven't worked with them before.

When we shared this case study for review, we got the feedback that we love getting: no notes. Chef’s kiss.